We are committed to ensuring that your privacy is protected. This privacy policy explains how we use the information we collect about you, how you can instruct us if you prefer to limit the use of that information and procedures that we have in place to safeguard your privacy.  When you register with us we need to know your name, postal address, e-mail address and telephone number. When you place an order with us we also require a delivery address and credit or debit or charge card number (with expiry date). The information you provide is then used by us for the purposes set out in this clause. You agree to us and people to whom we pass on your personal information to contacting you by post, e-mail, SMS or telephone. We gather this information to allow us to process any orders you may make. We, our agents and sub-contractors use the information to provide you with the goods ordered and to communicate with you on any matter relating to the conduct of your account with us.

We may also use aggregate information and statistics for the purposes of monitoring website usage in order to help us develop the website and our services and may provide such aggregate information to third parties. These statistics will not include information that can be used to identify any individual.

From time to time we may provide your information to our customer service agencies for research and analysis purposes so that we can monitor and improve the service we provide.

We and our group companies may also wish to provide you with information about special features of our website or any other service or products we think may be of interest to you or related information from third parties we think may be of interest to you.

We may also provide your information to carefully selected third parties whose products or services we believe may be of interest to you.

If you do not wish us to disclose your information in any of the ways set out above (other than is necessary for the performance of our obligations under our agreement or permitted by law), please send an email to our Data Protection Controller at  support@swedx.co.uk

We monitor the use of our website for customer traffic and purchasing patterns and our website uses “session cookies” to enable us to keep track of your orders, baskets and to track visits from external links and affiliate sites.

The internet is not a secure medium. However, we have put in place various security procedures and software to protect your personal data including firewalls and we use Industry standard SSL https connections with 1024-bit certificate authentication and up to 168-bit sessions keys depending on browser capabilities. The Swedx Server is behind a Dell Poweredge Server running Shorewall blocking all non standard ports. 

We also keep your information confidential and our internal procedures cover the storage, access and disclosure of your information as required by current Data Protection legislation.

If this business is sold or integrated with another business your details may be disclosed to our advisers and any prospective purchasers and their advisers will be passed on to the new owners of the business.  If any of the information that you have provided to us changes, for example if you change your e-mail address, name or payment details please let us know immediately by sending an e-mail to support@swedx.co.uk

By submitting your information you consent to the use of that information as set out in this policy.

Owing to the global nature of the Internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy. However, we have taken the steps outlined above to try to improve the security of your information. By submitting your information you consent to these transfers.

Calls may be recorded for our mutual protection and for training purposes.

If you are purchasing a television or television receiving equipment from us, please note that the Wireless Telegraphy Act 1967 requires us to notify the TV Licensing Authority, giving full details of the date of the sale, as well as your full name and the address and the address of the premises where the TV is to be installed. This disclosure of information is made in accordance with the Data Protection Act 1998 and other applicable laws